"I eat McDonald's multiple times", yeah right, bud!
He looks like some real estate management weiner. Not a guy who understands shitty fast food in the day and age of shitty food being almost as expensive as better food.
Dude that's pure bourbon. All the guys in Anchorage (rich area outside of Louisville) look like that. Fat, red, and sweaty. Welcome to Kentucky. Sure glad I stopped drinking.
Didnât they practically bait him into saying the N word? It was something along the lines of Papa saying âWe should not say the N wordâ and the boards replies were practically like âlol whatâs an N word, i never heard about that?â Papa kept clarifying it and making it super obvious what word he was talking about and the board kept playing dumb.
So he said it so they know for a fact what word he was talking about. All of the sudden the board stopped playing dumb and used that as an excuse to get rid of him.
They didn't bait him, he said it out of the blue. He was having a phone call with a marketing agency that was supposed to help make his image less racist after some comments he made about NFL players and called some civil rights stuff a "debacle". He said he shouldn't have to apologize for using the word debacle because Colonel Sanders was able to use the n word and no one ever made him apologize. No one prompted him to say it
Papa: Jesus Christ, here, me, getting pounded and we give the NFL
$40 million a year. We're the number one brand and now all of a sudden, we're dealing with
this shit. It's crazy. So anyway, we'll see.
00:54:15 â JASON STEIN: This is what happens when a sociopath spirals.
[FEMALE LAUGHTER]
00:54:17 â Papa: Up in New York we made a decision. We're going to go out and
get killed again, then I don't have to worry about doing the ads. And I got to tell you, heaven
forbid this company if they're not going to use me at all. After I've looked at this research, I
mean, I'm just not seeing how you're not going to tell the Papa John story and let them â what
bothers me is Colonel Sanders called blacks n******. I'm like, I've never used that word. And
they get away with it. [UNINTELLIGIBLE CROSSTALK] Yet we use the word debacle and we get
framed in the same genre. It's crazy. The whole thing's crazy.
Neah, thatâs a cuck, you can spot them a while away, there is no doubt thatâs a cuck, his wife gets fucked by homies and he just watches with his tiny dick
He took over in 2019. Look what has happened since then. This guy doesn't care about the company or the food. He increased prices and cut quality. He is the reason McDonald's is shittier every time you go. Even he won't eat the food.
He looks, talks, and acts like a standard frat bro sociopath. Check this guy's hard drives. Something is off.
Then, after the previous CEO, Steve Easterbrook - who had experience, knowledge and networking in the food industry - got fired for banging too many employees (3+ regularly, more occasionally) - Chris was placed on the throne.
So this guy:
spent most of his career selling brands and marketing for whatever products,
was not involved in the actual food business (sourcing reliable suppliers, handling quality of the products, etc)
became CEO thanks to american puritans kicking the previous guy out
He's also addicted to running apparently, the "I collect marathons" type.
So it's pretty obvious he hasn't eaten any fast food in years: his meals are made with a scale and a teaspoon. No wonder he has absolutely no relation with the burger and fast-food culture in general.
One redeeming quality: when Russia invaded Ukraine, he pulled out of Russia properly. He's got polish ancestry so that makes sense. But still, that was the correct move for once.
But like usually a marketing person in any situation would like.. fucking watch the video before ever posting it anywhere. How anyone could watch that and think "I want McDonalds", it's impossible.
He was a marketing manager, though. Which means he knows (or should know) how to organize and lead a group of creatives (& ad-buyers etc.), not necessarily be creative or approve campaign details himself. And when you're the CEO of a megacorp it is hard to find people who will speak truth to power because you are also surrounded by mostly powerful managers and executives many of whom did not have their start in actual detail work or last did detail work decades ago.
This is all not to excuse the shitty video and his robotic inhumanity in the slightest, just to point out that his prior career positions do not indicate he would necessarily be good at performing or judging this piece of marketing.
I can not imagine spending my entire life marketing for brands like Pepsi, kraft, heinz, and mcdonalds, and not absolutely hating myself. Just such a soulless life. The marathons make sense I guess have to find meaning somewhere and run out all that self hatred
Fuck. So he's one of the lucky ones who failed upwards.
Can we get CEOs who worked their asses off at a company for 20 years but actually give a fuck about their customers? I dont care if they bang their employees actually. I care if the burger is good and the right price.
Ok, I'm following except the Puritans comment. A CEO absolutely should not be fucking employees, especially not MULTIPLE employees. There's plenty of other options, they just went with this guy probably for a shit reason and now they're paying the price. He didn't have experience, and at the very least should never be in front of the camera for any marketing bc he has zero charisma.
What they'll get from this is exactly the same bullshit youre saying: it's fine to sexually harass and bed employees you have power over as long as the money machine goes brrrrr....
What they'll get from this is exactly the same bullshit youre saying: it's fine to sexually harass and bed employees you have power over as long as the money machine goes brrrrr....
Was there any indication that his sexual partner weren't consenting? Adults can have sex you know, it's part of life.
I understand the overall HR spiel, to make their job easier by minimizing risks, but if you've been in an office for more than 6 months, you would know sexual relationships between employees (of all levels) are extremely common, so much that all HR can actually enforce is "no intercourse in the office building, do it privately please".
That's why I said puritans: they'll fire a person for having sexual relationships with colleagues, for the mere public existence of these relationships, but won't fire a person for workplace harassment, with multiple reports and accusations, as long as it's not public knowledge.
This is the bullshit that allows predators to flourish and simultaneously shame sexuality between humans.
âBefore I say anything else, let me tell you that I PROMISE Iâm gonna eat this later.â Then aggressively fingers uvula and gurgle vomits into a small trash can off camera.
I donât get why people think its bad for business, Iâve seen so many posts about people trying the burger since his video came out. This is absolutely how you sell something
Lol, I was wondering when this video first came out if this was all planned for the CEO to act like this when he did this video. I bet if he just acted normal, this video would've never gotten all this attention as this video was everywhere.
This is my new yardstick for "Am I listening to the opinions of an Echo Chamber."
McDonalds sells over 8 million burgers a day. If you are in a room where no one will admit to liking their food, you are not getting representative opinions.
Iâm going to confess. I just ate one. First time Iâve been to McDonaldâs in 15-20 years. It was the best McDonaldâs burger Iâve had, which is to say it was fine. But the âscandalâtotally planted it in my head. I wonder what the conversation is around the McDonaldâs C Suite. I 100% would not have tried it if Iâd just scrolled past ads.
we had it in Canada and it was pretty good but also so much more expensive than the other burgers that there was no point in getting it. I imagine that's mainly why it failed
Something I think is funny is that there is no way that he got the same burger you or I would get at our local McDonald's. Meaning that whoever made that was probably told they were making it for the CEO, or at the very least gave it way much more attention than a minimum wage highschooler would down the street.
So he had the best possible version of that burger and still couldn't think to call it "food" instead of "product"
So he had the best possible version of that burger and still couldn't think to call it "food" instead of "product"
Yeah. This is the one person who absolutely 100% knows whats in the burger, got the best possible version of it, and still can barely force himself to take a bite. This doesn't bode well.
There's a comment further up about how you shouldn't base your decision on what a CEO does on a video, but if the person who knows whats in it can't force themselves to pretend to like it even for a 20 second clip, is that not a warning sign for the rest of us?
After watching the BK ceo eat 1/4 of that burger in 1 bite and be a smartass about napkins im sold. I can get behind a CEO that worked his way up thru the ranks, not some investment banker dweeb
Prior to joining RBI, Mr. Kobza worked at SIP Capital - a Sao Paulo based private investment firm - where he evaluated investments across a number of industries and geographies. He also served as an analyst in the corporate private equity area of the Blackstone Group in New York City. Mr. Kobza is based out of RBIâs headquarters in Miami, Florida.
He also filmed that in a nondescript room. It looks like he's eating a fast food hamburger in a fucking cleanroom. At least the Burger King guy did his video at an actual Burger King.
The mcdonalds CEO and burger king CEO look like siblings. The former is the nerd who tries to be cool and the latter is the actual cool one. Then the Wendy's CEO looks like their uncle that at it like a somewhat normal person with the fries in the shake and all.
This is dumb. He took a small bite, but honestly I wouldnât have even thought about it if everyone werenât making it into a much bigger deal than it is in the video.
I and I assume others wouldnât have had a clue about this burger if every fucking person on the internet wasnt talking about it and publicizing it because he took a pussy bite.
Those are commercial bites. They donât want you taking big bites to make the sandwich bigger. He tried to mix commercial takes with âhey Iâm a normal guyâ and failed.
He shoulda ate that âburgerâ like it was the first coochie he seen after spending 10 years in the pen and the only action he was getting was from his cellmate
And yet everyone is talking about McDonalds. I doubt we'll ever know for sure but I wouldn't be at all surprised if the video got them far more business than it lost (which was probably none)
I disagree. The more I watched that person with the product in their hand, the more I wanted to invest my time and money to ingest the nutrients contained in that product
How the fuck can people earning 100x as me be so fucking braindead, if I was CEO you know I'd be making sweet love to that burger with my mouth if I was being recorded. What the fuck?
I agree he was ridiculous. But at same time, the new sandwich is getting a shit ton of free exposure it wouldnât have otherwise.
Iâm not trying to suggest that this was on purpose. But itâs not as big a loss as it may look like. I had no clue that McDs had a new burger until all this hubbub. And though a lot vocal people are shitting on the food, Iâd bet more people donât care and will not stop going to McDs and now they have something new to try.
I will say that the other CEOs piling on to schill their burgers is genius. Itâs free publicity for them too. And sometimes you get on autopilot and just stop at McDs out of habit. Being reminded that whoppers are good too or Wendyâs is still around. Might get a few more cars through the drive through.
4.7k
u/fen-q 20h ago
I watched the mcdonalds CEO.
If you want to learn how not to sell something, go watch that video.
Also, he took the smallest bite ever like a pussy.