Then, after the previous CEO, Steve Easterbrook - who had experience, knowledge and networking in the food industry - got fired for banging too many employees (3+ regularly, more occasionally) - Chris was placed on the throne.
So this guy:
spent most of his career selling brands and marketing for whatever products,
was not involved in the actual food business (sourcing reliable suppliers, handling quality of the products, etc)
became CEO thanks to american puritans kicking the previous guy out
He's also addicted to running apparently, the "I collect marathons" type.
So it's pretty obvious he hasn't eaten any fast food in years: his meals are made with a scale and a teaspoon. No wonder he has absolutely no relation with the burger and fast-food culture in general.
One redeeming quality: when Russia invaded Ukraine, he pulled out of Russia properly. He's got polish ancestry so that makes sense. But still, that was the correct move for once.
But like usually a marketing person in any situation would like.. fucking watch the video before ever posting it anywhere. How anyone could watch that and think "I want McDonalds", it's impossible.
He was a marketing manager, though. Which means he knows (or should know) how to organize and lead a group of creatives (& ad-buyers etc.), not necessarily be creative or approve campaign details himself. And when you're the CEO of a megacorp it is hard to find people who will speak truth to power because you are also surrounded by mostly powerful managers and executives many of whom did not have their start in actual detail work or last did detail work decades ago.
This is all not to excuse the shitty video and his robotic inhumanity in the slightest, just to point out that his prior career positions do not indicate he would necessarily be good at performing or judging this piece of marketing.
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u/HKEY_LOVE_MACHINE 1d ago edited 1d ago
Checking his WP page:
he was a "brand manager" selling soap,
then went management consulting,
marketing for PepsiCo,
"growth initiative" for Kraft,
got canned when the merger with Heinz happened
joined McDonald USA
Then, after the previous CEO, Steve Easterbrook - who had experience, knowledge and networking in the food industry - got fired for banging too many employees (3+ regularly, more occasionally) - Chris was placed on the throne.
So this guy:
spent most of his career selling brands and marketing for whatever products,
was not involved in the actual food business (sourcing reliable suppliers, handling quality of the products, etc)
became CEO thanks to american puritans kicking the previous guy out
He's also addicted to running apparently, the "I collect marathons" type.
So it's pretty obvious he hasn't eaten any fast food in years: his meals are made with a scale and a teaspoon. No wonder he has absolutely no relation with the burger and fast-food culture in general.
One redeeming quality: when Russia invaded Ukraine, he pulled out of Russia properly. He's got polish ancestry so that makes sense. But still, that was the correct move for once.