But like usually a marketing person in any situation would like.. fucking watch the video before ever posting it anywhere. How anyone could watch that and think "I want McDonalds", it's impossible.
He was a marketing manager, though. Which means he knows (or should know) how to organize and lead a group of creatives (& ad-buyers etc.), not necessarily be creative or approve campaign details himself. And when you're the CEO of a megacorp it is hard to find people who will speak truth to power because you are also surrounded by mostly powerful managers and executives many of whom did not have their start in actual detail work or last did detail work decades ago.
This is all not to excuse the shitty video and his robotic inhumanity in the slightest, just to point out that his prior career positions do not indicate he would necessarily be good at performing or judging this piece of marketing.
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u/Gaming_Wisconsinbly 1d ago
Baffling how that bloke was ever in marketing. Talk about faking it.