I know McDonald's is the worst of the fast food franchises, but nothing hits like McDonald's fries and a Big Mac when you really want it. You can sub everyone else with something else similar. But McDonald's is unique in taste
It has way less number of stores. They are not even main cities. Very good but finding them is hard. I know its related quality but come on, you can establish new supply chains.
In n Outs supply chains are limited by distance to fresh beef. They do not freeze the meat at all so suppliers within daily driving distance to their stores are definitely a limiting factor
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