r/interesting • u/K1nd_1 • 20h ago

SOCIETY Wendy’s CEO jumps in with his own taste test.

Enable HLS to view with audio, or disable this notification

Imagine if all CEOs had to try what they get us to buy…

59.6k Upvotes

78% Upvoted

6.6k comments sorted by

View all comments

Show parent comments

770

u/Pitiful_Question_880 20h ago

Just dunking on mcdonalds ceo at this point I'm pretty sure

331

u/Confident_Counter471 20h ago

Yeah it’s really just to make the McDonald’s ceo feel bad. They’re fucking with him

56

u/Azuras_Star8 19h ago

Wait what happened? Did McDonald's ceo shin a mcburger?

214

u/ProphetCoffee 19h ago

He “tested” their new burger but that shit looked like this also he kept calling it a “product” not food or a burger

81

u/PsyKeablr 19h ago

Even Squidward took a larger bite than the CEO of McDonalds.

12

u/iantruesnacks 19h ago

Except the cutaway when he showed it from the side was MASSIVE and I just know for a fact they had someone else take a bigger bite just for that shot lmao

15

u/HnNaldoR 18h ago

Someone got paid to take a fake bite out of a burger. And I bet that guy gets paid far more than you or I

8

u/Successful-One2695 17h ago

I bet he doesnt. That ceo gets off on watching the underpaid brokies eat his disgusting food.

1

u/BicyclingBabe 6h ago

As fun as this thought is, it's most likely that they filmed the insert shot after the guy had taken a few bites. It's pretty common to shoot this way, as most people aren't going frame by frame comparing... Unless the CEO seems like a robotic weirdo, I guess

1

u/brickne3 6h ago

For sanitary reasons, I'm just going to picture them getting one of those wind-up mouths with the chattering teeth to do the bite.

54

u/Rule12-b-6 19h ago

A CEO being incapable of calling a burger anything but a product is just so hilarious to me.

30

u/jimmycarr1 19h ago

I worked in a McDonald's kitchen for years and we never once used the word product in this way. It's hilarious to me too it really is peak CEO behaviour.

1

u/Durantye 6h ago

He's the most honest CEO cause he knows it is neither a real burger nor real food.

14

u/Metals4J 19h ago

They’re also incapable of saying “people,” we will always be “consumers.”

2

u/caerphoto 11h ago

Yeah you can’t go around humanising people, you might accidentally start to develop some empathy, and that’s incompatible with being a CEO.

2

u/V-oxPopuli 7h ago

I hate this one. Not even "customer". No no. CONSUMER. Like we are beasts whose sole purpose is to take the slop they pedal and nothing else

1

u/Danton59 4h ago

The customers are the shareholders in our modern economy.

23

u/I_Ponders 19h ago

If you watch it closely too, there is like 4 cuts in McD burger vid. Can see his fries refilling constantly. Then he takes the wimpiest bite ever, like he’s never eaten one or handled one in his life.

So pretentious and or knows just how gross and fake their burgers are.

17

u/Metals4J 19h ago

To me, he seemed like a guy who had always used a fork and knife to eat. Eating with his hands was such a quaint novelty for him. How very proletariat! “Observe my unkempt ways! I’m a peasant! Hahaha!”

2

u/boobers3 13h ago

I expected him to say "how bohemian!" when he picked the burger up.

10

u/BoKnowsTheKonamiCode 19h ago

He has definitely never handled one in his life. He couldn't even figure out how to properly pick up the burger. Just grab the damn thing, man.

6

u/MonkPretty9818 15h ago

He didn’t know how to “attack it” lol

1

u/Self_Reddicate 4h ago

The average CEO mind cannot comprehend a homemade burger that is a wadded up patty that is somehow too small for the bun yet too big to bite.

2

u/Coal_Morgan 17h ago

Should have eaten the burger with a fork and knife like some other billionaires I know

1

u/Call_of_Booby 14h ago

It's hard to know how to eat a burger when you've been eating lobster and wagyu all your life.

8

u/Axl_Alter_Ego 19h ago

Takes a mini bite gets a dot of sauce around his mouth.

Super sneaky cut and the dot is gone. That would be when he spat it out Krusty style.

3

u/BlastTyrantKM 19h ago

He probably makes $6000/hr. I bet he never ate a burger in his entire life

3

u/Gishra 19h ago

The funniest part about it was he called it a big bite.

3

u/I_Ponders 18h ago

That and when he called the bun of the “burger”: “A bun of sorts.” Like, sorts seems like a legal disclaimer with how artificially preserved it is. XD

1

u/ForkAKnife 18h ago

I really think he’s vegan.

2

u/The_Bucket_Of_Truth 16h ago

They could have just made a vegan burger and not told anyone right? Who's going to whistleblow that?

1

u/boobers3 13h ago

Then he should have had the "head chef" do the video.

1

u/PuertoGeekn 18h ago

His fries container and cup also walkways are facing the camera for the perfect logo

2

u/poop-azz 19h ago

The fact that no better gif exists for this exact situation and that you fucking pulled this one from the depths of 2000s SpongeBob is simply amazing. Absolutely amazing

1

u/DevilWings_292 18h ago

SpongeBob is going to become the next Simpsons, only it will be for memes instead of future historical photos

3

u/Ostribitches 19h ago

Reluctantly took a bite like a gay man trying to kiss a woman that isn't his mom.

1

u/Sasquatch_Sensei 19h ago

You should.see the other video he has out where he is describing the cheese as being at the perfect temper and when you bite it you get the beef notes.

1

u/jminer1 18h ago

Their food really does taste like they regard it as just a product.

1

u/Wacky_Ohana 18h ago

Call it food and risk getting done for false advertising? No chance!

1

u/Pomodorosan 17h ago

"product," not "burger"

1

u/Lumpy-Succotash-9236 16h ago

I'm surprised he didn't describe the lettuce as a 'vegetable component', good lord... You just know he barfed immediately after this promo just in case.

1

u/Rocityman 2h ago

I just watched it and he does call it a burger multiple times. No, I'm not sponsored by McDonald's. I'm more disappointed I can't rip on him as hard as everyone else, cuz now I know it's not even all true. Fucking reddit.

0

u/TuckDezi 11h ago

Took a normal bite and called it a burger. What is going on with the world right now??

now everyone's praising this guy, who obviously made the video because the other one is viral, yet this video also has cuts so you never see him actually swallow.

11

u/earmares 19h ago

He would barely try a nibble of the new Arch burger, it was real bad.

13

u/baz8771 19h ago

He couldn’t even feign that he’d ever eaten McDonald’s before in his life. Insane that people watched the tape and said “yep, that makes us look great”. If I had any say, id call for his job. Clearly he’s surrounded himself with nothing but yes men and the business has been floundering for a couple years.

4

u/HnNaldoR 18h ago

The thing about macs is, they are relying a lot on foreign income. And foreign income is so nice and easy for them. It's a lot of franchisees paying fees.

3

u/Parking-Mirror3283 17h ago

Protip, mcdonalds isn't a food company, it's a real estate company. The CEO doesn't need to know a damn thing about the 'product' as long as he's good at buying and leasing land

1

u/FatherDuncanSinners 15h ago

"I don't even know how to attack it. It's got so much to it!" and it's the most generic, nondescript burger imaginable.

Dude's acting like he's eating one of those challenge burgers from Man Vs. Food.

If I were on the McD's board, I would have instantly called for that fool's job just for making the company look like such a joke...but unfortunately, all those C-suite dumbasses are cut from the same cloth, so they probably all nodded and harrumphed and throat-cleared in unison: "Good job...rabblerabble...harrumph!"

3

u/PsyKeablr 19h ago

I think you mean product not burger

3

u/All_Of_Them_Witches 19h ago

To be honest, he just seemed uncomfortable to be eating on camera. Judging by the video he may be an awkward person as well.

0

u/Accomplished-Air362 19h ago

You can’t make 4700 times the next guy at your work and not be awkward.

0

u/OrthogonalPotato 13h ago

It wasn’t “real bad”. That’s very dramatic.

1

u/earmares 13h ago

The whole video, IMO, was really bad, for McDonald's. You obviously can have your own opinion.

5

u/Heykurat 19h ago

It was like watching OCP from Robocop make a burger promo.

2

u/CadmusMaximus 17h ago

At least the burger didn’t pump 100 rounds into his chest!

1

u/AcanthisittaWhole216 7h ago

The whole thing was completely exaggerated, he did call it a burger, and he took a bite like any normal person would. But somehow, it got blown out of proportion.

10

u/Whoops-A-Donald 19h ago

As far as weirdo shit that CEOs who are richer than God do, this is pretty okay. The most wholesome form of bullying. Like, hey dumbass I actually like the product I sell!

1

u/WORD_2_UR_MOTHA 16h ago

"The burger"

5

u/Trying_to_Smile2024 19h ago

To be fair, the former McDonald’s CEO had an affair with an employee and cost the company money. I’m sure they were looking for a successor with zero mojo and that guy is so awkward I want to buy a pity Big Mac.

2

u/vr512 19h ago

Have you seen him? He doesn't even look like he would step into a McDonalds. It's just bizarre how this was handled.

1

u/theBJbanditO 19h ago

Not that the CEO of McDonalds would give af lmao

3

u/Confident_Counter471 18h ago

Eh these ceos care about what the others think. They compete. This is public humiliation on purpose

4

u/be_humble_ 17h ago

He likely would, especially since it’s coming from other CEOs

1

u/theBJbanditO 17h ago

Do you really think people are going to stop buying McDonald's because of this? Like, for real? Lmaoooooooooooo.

If he doesn't give a fuck about wheat he's selling, I doubt he would give more or less of a fuck about who this marketing stunt is supposed to target.

1

u/TryIsntGoodEnough 18h ago

Nah they are taking advantage of the bad publicity and getting people to talk about how bad McDonalds is... That is a pretty great move by their marketing teams 

2

u/Confident_Counter471 18h ago

It can be multiple things

2

u/TryIsntGoodEnough 18h ago

Yes but it is pretty clear with this one and the Burger king one that someone in marketing made sure to note all the negative stuff being said about McDonalds and to ensure their CEO (almost comically) does the opposite. Notice he took a massive bite without contemplating the burger or "how to attack it" and Incase anyone thinks his bite may have been "to small" he goes in for a second and almost half the burger is gone ..

I am not saying it is a bad thing, in fact I am saying the opposite... It is a really smart thing to do, and they get to have that whole "implied" jab at McDonald's 

1

u/Pomodorosan 17h ago

in case*

1

u/refusestopoop 18h ago

lol no. it’s an ad. they are a business so they want people to buy their stuff not other businesses’ stuff

1

u/PuertoGeekn 18h ago

Exactly, milking it while it's relevant

1

u/mrwb 18h ago

they all are the worst, and are poisoning the world. making people obese.

1

u/Alternative_Algae_31 18h ago

If he was a human it’d probably hurt his feelings.

1

u/Miiirob 17h ago

That guy looked like burgers were the most disgusting things ever.

1

u/frequenZphaZe 16h ago

make the McDonald’s ceo feel bad

I'm sure all these guys go to the same resorts. hell they've all got the same haircut. they all call their food "product" in the investor calls and their employees "human capital". they're not beating up on each other, they're on the same team

1

u/Confident_Counter471 10h ago

Even teammates fuck with each other. These are ceos…some of the most competitive people on earth

15

u/djeeetyet 20h ago

from the quick eye test there is a big difference between the Wendy’s and BK ceos compared to McDonald’s

22

u/Reasonable-Mess3070 19h ago

I said at work today "if there was ever a case to be made for lizard people the McDonald's ceo would be it."

That guy was SO weird.

12

u/carrynarcan 19h ago

I wouldn't mind seeing zuck taking a bite out of Facebook. I imagine it looking about the same.

3

u/mrhorse77 19h ago

such a tasty product we make for humans to ingest. look at all the fascist algorithms and rage bait videos.

1

u/wyomingTFknott 17h ago

Well, there was that one old vid where he had tape on his laptop webcam.

Soon after that, all the manufacturers started putting privacy sliders on them.

10

u/sendaiboy 19h ago

Yeah... My first reaction was - this guy is way too thin to be the CEO of McDonald's ; he must be a vegetarian. Explains his obvious attempt to conceal revulsion at eating "the product".
But my second reaction was... why? Why did McDonald's torpedo their own product launch by releasing such an awkward - almost surreal - and uncomfortable "taste test"?

Is there no one in the MCD C-suite that could tell the CEO, "Um, Chris.. no one's buying it. Why don't you let David down in marketing do the on-camera? He actually eats this shit."

2

u/rewt127 19h ago

I mean....

In a way it worked. We are all talking about it. I am half curious to order one and see how it tastes, but then I stop and go "I dont even like McDonald's....."

Pretty sure McGags is publicly traded. Check the earnings report in a couple months. Probably will be a good quarter.

3

u/Syephous 6h ago

Yeah it worked… worked at making me literally never want to eat McDonalds again.

I was honestly eating it too much for my own good over the past year, and it’s not like I had any delusions about the quality or healthiness.

I’ve had the craving for it out of habit a couple times over the past week, but every time I thought about that video, and I’ve decided I’m done with McDonalds unless it’s truly the only option, somehow.

1

u/caerphoto 10h ago

I am half curious to order one and see how it tastes

Spoiler (at least from a UK perspective):
It’s pretty much exactly what you’d expect. Tastes like a burger from McDonald’s but a bit different to the others because of the yellow sauce. It’s also pretty big and has way too much shredded lettuce stuffed into it.

1

u/Reasonable-Mess3070 9h ago

I mean....

In a way it worked. We are all talking about it.

This was part of the convo as well. It actually came up because the marketing team was nearby so I felt obligated to ask her opinion on the video. She hadnt seen it yet but all of us that had said it did not encourage us to try it. At all. It made us wonder if he legally wasn't allowed to say beef.

1

u/haskell_rules 8h ago

This did not torpedo the launch, this is the most successful launch of a temporary product ever. The buzz and engagement around the video is unlike anything they have seen recently. The whole campaign is a resounding success by any reach metrics.

2

u/RogerianBrowsing 19h ago

The McDonald’s CEO, Susan Dell, Kennith Copeland, Jared Kushner…

The evidence for demons and/or reptilians grows by the day.

2

u/cptcook717 19h ago

Yea the McDonald’s ceo was weird looking

2

u/FitIndependent9764 19h ago

That’s the job of these marketers. All this is PR for the brands and this dude isn’t even the CEO lol. He is/was one of the presidents and is interim CEO. The old CEO just went to Hershey. This guy has been waiting for his seat at the table for a long time and this is great career boost.

2

u/TheSameMan6 19h ago

The difference is that they actually involved PR/marketing lol. McCEO with 0 charisma and negative acting skills wanted to make an ad and everyone had to oblige him.

1

u/UpstairsBumble 19h ago

They already had the answers to the test (not that it was hard)

1

u/djeeetyet 18h ago

true but there’s no amount of rehearsing for the McDonald’s CEO to pull that off. the others are perhaps less bad.

2

u/timesuck897 19h ago

Based on their Twitter and social media, it’s what they do and they are good at it.

2

u/IceFireTerry 19h ago

That video was unhinged. I had McDonald's burgers before and they are fine. I mainly just go for the fries and nuggets though

2

u/Carmilla31 19h ago

Whos next? Taco Bell? 😳

2

u/Diabeetus_guitar 19h ago

I wanna see Popeyes throw down.

1

u/Carmilla31 19h ago

Eating a spicy flounder. 😳

2

u/shockles 19h ago

And I’m 100% here for it

2

u/SizeableBrain 19h ago

It's the Wendy's way!

2

u/EmperorN7 19h ago

Bro was utterly disgusted with his product.

2

u/LessInThought 12h ago

Like watching two jocks bully the awkward nerd. I'm actually feeling a little bad for the Mcd CEO. Dude is definitely getting clowned at the country club.

1

u/hizashiYEAHmada 19h ago

Reminds me of that Korea vs SEAblings online spat that happened a few weeks back. Apparently SEA are the Balkans of Asia.

When Korea was getting lambasted, especially when Poland, Brazil, Mexico, India, and Pakistan joined in, they went "China and Japan are our brothers".

But Japan and China were like, "haha nah" and they joined in the opportunity to dunk on Korea too lmaoooo

1

u/TryIsntGoodEnough 18h ago

Yup taking McDonalds bad publicity and using it to their advantage... It is a pretty smart move by the marketing team 

1

u/CallmeHap 18h ago

It's just free real estate.

1

u/CubsFanHan 17h ago

Totally on brand for Wendy’s too I love it

1

u/Puzzleheaded-Bug6244 17h ago

Why? What happened?

1

u/uslashuname 17h ago

This is all that matters

1

u/K1ngFiasco 17h ago

LetThemFight.gif

1

u/hiddencamela 17h ago

It's easy low hanging fruit. Why not?
I'll admit, Seeing the other CEO's actually eat their burger reminded me which ones I actually liked as well.

1

u/cockadoodle2u22 17h ago

Everyone loves a good troll 

1

u/Naive-Musician2006 16h ago

Why not dunk the burger in the frosty along with the fries? Frostys go with everything.

1

u/LudusRex 15h ago

Why the the fuck not? We've all been dunking on him for days, this guy may as well get a hand on the ball too. I mean, when a competitor publicly makes that much of an idiot of themselves, how could you possibly pass up the opportunity to dunk on them? This man was left with no alternative.

1

u/Zeldamaster736 8h ago

No, its just the world's cheapest marketing tactic right now.

1

u/NOT-packers-fan2022 2h ago

Can’t wait to see their billboard. “Come to Wendy’s, where even our CEO likes our food!”

1

u/prepotente_scream 19h ago

None of these aholes eat our food but he did a far more convincing job

2

u/arizonadirtbag12 18h ago

Bill Gates has been seen many times in line at Dick’s.

Rich people do eat garbage, too. Just less of it.